Bernier Brand Building: Phase 1-Self Discovery

Hello Hello!

I was totally MIA last week as my energizer bunny tendencies definitely caught up with me.  I was totally down for the count.  Amazing what your body will do…ie shut down…to get your attention.  I don’t think I’ve ever slept the way that I did last weekend…I mean a full 12 hours straight and then 12 hours the following night.  Monday morning was incredible.  I was beyond alert and ready to go.  Lesson learned: BALANCE BALANCE BALANCE.  I definitely got the message!

All this to say, I’m much better now and ready to focus on the first phase of the Bernier Brand Building Process: Self-discovery


Last time, I introduced what personal brand building is, along with the intent behind it. As a reminder, my definition of a personal brand is:

The reputation of an individual that keeps them top of mind for those in their networks and positions them as the main point of influence as it relates to any area of expertise in which they’ve built credibility.

So, before we get into the actual building our individual brands, the very first thing we need to do is start looking into who we really are…you’ve got it..,ah, self-discovery!

This is really all about engaging in some personal research into who you are. No, you don’t need disappear into the sanctuary of some far away land…unless you really want to and if so, more power to you, but you’ll definitely have to cover the expense of a guide because I’m going to need to come too!  Here though, all we’re going to need is your journal and your pen!

So, this phase takes two steps:
1-Looking inward and answering some questions…honestly.  It’s essentially all about standing in front of the mirror and relaying what you see.

When you look inward, trying to answer the question, ‘who am I?’  what comes to mind for you?  Let the note taking begin…

  • What is your history?
  • Where do you come from?
  • What is the source of your confidence?
  • What pains in your past creep up every now and then to battle with your source of confidence?
  • What is your race, ethnicity, culture, and how does all of this contribute to who you are?
  • What is your faith and how does it influence and direct you?
  • What are your strengths?
  • What truly, positively, distinguishes you from others in the strengths that you’ve identifies?
  • What are some skills that you need to further develop?
  • What are you passionate about?
  • What moves you? I mean, really drives you to be fierce.
  • What have you overcome?
  • What are you most proud of?
  • Is there anything that you’re holding on to that you really need to let go of?  What makes it so hard?
  • What do you think of the picture you’ve just painted?  It’s all you…so what do you think about it all?

2-Leveraging various resources, people and tools to identify key components of who you are.
This is all about using some really simple assessment tools to dig deeper into some of the questions above…especially as it relates to your skills and the things that motivate you….
Remember how I said were going to start slow?  Well, we’re going to keep with that approach….as hard as it is for me not to just move on and lay it all out, I’m going to pause so that you can really just focus on Step 1…yup, that’s this weeks homework.  Just do it do it do it…and let me know what you come up with.

Soundtrack of the week: Some journaling music, an oldie but goodie, Corrine Bailey Rae’s Put Your Records On


4 comments on “Bernier Brand Building: Phase 1-Self Discovery

  1. Pingback: Living Fabulously Fierce Factor #35: Being Committed to Connecting and Free From Comparison | LivingFabulouslyFierce

  2. Pingback: Hello Hello! | LivingFabulouslyFierce

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