Bernier Brand Building: Phase 2-Self Definition

Hope you’re enjoying this branding journey as much as I am.  I’ve been giving you quite a bit of “homework” and a number of you have let me know that’s it’s really helpful, so what choice do I have but to give you more!?!?!?  I kid, I kid…

So I trust that you’ve requested your feedback and as I’m still waiting for a few folks to get back to me, you’re probably waiting too.  I say for now, go with what you have.  A few of you have asked me to share more about myself on this platform, so, while I don’t find that to be the easiest thing for me, you know, talking about myself, I can appreciate that you want to know more about this F Bernier telling you to do this and do that.  So in true transparency, I’m going to share the feedback that I’ve gotten from my circle…the good, the not so good, and the ‘fine, I can take that’ feedback.

Below are the questions I suggested you go out with and the responses that I’ve got so far:

  • If you could only describe me in three words, what would those three words be?

                    §  Hardworking, Ambitious, Resilient

                    §  Determined, Smart, Focused 

  • What would you say is the absolute best thing about me?

                    §  You are such a great friend!  Always there when I need you 🙂

                    §  Your ability to balance (God, Family, Personal Goals and work)

  • What is the one characteristic about me that could be eliminated or improved?

                    §  Over-extending yourself/Over-booking yourself.  Sometimes it’s ok to just sit around and do nothing and not think.

                    §  You are already working on this- taking time for you 😀

  • What truly makes me unique from your perspective?
    • You are one of the most determined people I know.  You try to look at the bright side of everything so you don’t let anything stop you from achieving your goals. 
    • Your ability to see light/good/potential in others and to help guide them to see potential in themselves. You are not scared to call out someone who is living below excellence.
  • What do you think keeps me from being my very best?
    • Over-analyzing things (ahem, relationships).  Sometimes “it is what it is”.  It’s ok to follow your heart and gut even though sometimes they just don’t make sense especially when it comes to the matters of the heart.
    • I think you are striving and growing and therefore you are not kept from being your best.

Sooooo, yup that’s a little bit of me from my friends’ lens.  So grateful that I could give them extra homework and they actually did it!!!  Thanks KitKat and Erika!  As I get additional feedback, I’ll be sure to share.

The combination of this feedback and our answers to the first set of questions I shared with you…you know, the ‘Who am I’ questions, create a great start to just learning more about ourselves. See, now you have your own view and the view of others.  Honestly, the consistency across the board from my friends telling me to take more time for myself is very clear that, although I almost lost my mind two weekends ago because I had two full weekend days of absolutely nothing on the agenda,  I could benefit from doing more of that and just relaxing or not thinking…..it’s actually recharge time!  Feedback heard, received, and ready to apply.

Now moving into the assessments, I encouraged everyone to start with the Strengths Finder 2.0.  Where did I land with my Top 5 Themes?  So glad you asked!  Here goes:

  • Relator (Shocker!)
  • Individualization
  • Strategic
  • Ideation
  • Intellection

So spot on! I won’t dig too deeply into all of the points, but my top theme, Relator, points out that I

Enjoy close relationships with others, find deep satisfaction in working hard with friends to achieve a goal, am driven by my talents, have people usually turn to me for plainspoken, easy-to-understand explanations, welcome opportunities to spend time with friends who enjoy thinking about the future…”

So check out that description and go back to my friends’ feedback….see the alignment? I totally can’t deny any of it right?  This is so important because having all of this information helps me understand how I can bring who I cam to everything that I do and be the most effective in my life, both personally and professionally.  Now I’m really ready to engage in some self-definition.

Self-Definition

Don’t worry, I’m not going to over do it.  As I promised in the beginning.  I want us to take this proces slow so that we really do the full exercise of becoming and being our best.

Self-Definition is really all about taking everyhting you’ve just gone through, the self relfection, the review of your feedback and whatever skills insight you got through whichever assessment(s) you used and starting to determine how you want to show up and who you want to be.  This is not about building facades as someone once misinterpreted my passion around personal branding.  This is all about what part or parts of yourself you want to exude, consistently in the interactions you have with folks.  Remember, personal branding is all about building a reputation.  What is the reputation you want to build and how do you leverage what you’ve just learned about yourself to define that repuation and essentially define who you are.

So, to complete this process, we’re going to do a vision exercise.  Imagine: You’ve been nominated and selected by your friends and family to speak at your High School as an alum.  Graduation is two weeks away and the school administration has asked that you submit a bio that will be included in the commencement program and used to introduce you right before you speak.  DO NOT write this as you stand today.  DO write this to reflect the reputation that you want communicated.  For clarification purposes, I’ll share that I am currently coaching an Executive Assistant on her personal brand and she keeps identifying herself as “just an EA.”  So I’ve asked her to start practicing her intro as she’d like it to be and we will, over time, bring that reputation to life.  This week, just write the reputation through this exerise, and we’ll go from there.

Soundtrack of the week: I believe it was Malcolm X who said that “Man only swears when he doesn’t have the vocabulary to express himself.”  While I agree with this, I have to appreciate Jill Scott’s Womanifesto as in this song she is totally going through self-definition and I love it.  My apologies if it offends, but if you can appreciate the exercise, I think this is a great soundtrack for the week!  Enjoy!

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One comment on “Bernier Brand Building: Phase 2-Self Definition

  1. Pingback: Hello Hello! | LivingFabulouslyFierce

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